At Bridgestone, our commitment to the community extends far beyond providing safe, quality tyres.

Tomorrow Matters – Our commitment to you today explained…

Bridgestone Hand

We believe it’s our responsibility to do what we can to create a bright and sustainable future for generations to come. We believe that tomorrow matters, today.

With this in mind, Bridgestone is actively working towards important objectives under an initiative called Tomorrow Matters. As part of this, we are committed to:

  • Finding new and better ways of using technology;
  • Encouraging our children to find solutions for tomorrow; and
  • Helping to ensure a healthy environment for current and future generations.

Every year Bridgestone invest more than $800 million into the research and development of our tyres. And, every day, we’re working to find new and better ways of using technology to ensure our class-leading tyres deliver the ultimate in performance and safety.

Just one handprint of tread connects your vehicle – and those inside – to the road, so the technology that goes into your tyres needs to be the best of the best. Every move you make, whether you’re cornering, braking or driving in the wet, relies on the performance of your tyres.

At Bridgestone we’re committed to creating innovative, sustainable tyre solutions for the future. As part of this, safety always comes first – so when our customers venture out onto the road they know they can rely on their Bridgestone tyres to get them home safe.

Development of environmentally friendlier products

  • Bridgestone Ecopia Tyres
  • Bandag Retreads
  • Ecopia with ologic tyres
  • Evasky Photovoltaic Panel


Bridgestone has acted as a proud sponsor of the Motuora Restoration Society. We’ve helped plant hundreds of native plants cross the predator-free sanctuary of Motuora Island in the Hauraki Gulf. This ongoing reforestation project lends support to kiwis, and other animals in danger of extinction, by providing a safe habitat.

Since the project’s inception, more than 300,000 trees have been planted across the island. All trees used in the reforestation programme are grown on the island itself from seed eco sourced locally under the supervision of the Motuora Restoration Society.

World Solar Challenge

When it comes to creating solutions for tomorrow, we believe the youth of today are our greatest asset. For this reason, Bridgestone is a major supporter of the Bridgestone World Solar Challenge, an event which exists to foster the development of sustainable transport.

The race takes participants on a 3,000 kilometre solar-powered journey from Darwin to Adelaide, through harsh terrain and unforgiving conditions. It is an event that defines creativity, bringing together bright young minds who become vital pioneers for solar technology.

In 2013, a set of specially developed ologic tyres were used on the solar car entered by Japan’s Kogakuin University and were put through their paces on the 3,000km challenge. As a result, the Ecopia with ologic Technology is now on New Zealand roads with Ecopia EP500, fitted as Original Equipment on the revolutionary BMW i3.

Bridgestone is proud to be involved with an initiative that is creating real benefits for all drivers, not only those involved with this unique event.